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As noted in the message that sent you to this link, this survey explores how training and development professionals market their programs and other products and services. 


Issues Explored 

This study specifically explores these issues:

·      What methods do training and development professionals use to market programs, course development services, other services, and products, like books, software, and hardware?

·      How do marketing practices vary between internal organizations (such as training departments) and external organizations (such as design firms and training event producers)?

·      What are the most and least effective means of marketing programs and other training products and services?


Whether you work internally as a training professional or for a third-party firm (such as a course development firm or technology vendor) we invite your participation. 


Time Required

The survey takes about 10 to 20 minutes to complete. 


Survey Structure

This survey has three parts: 

1.    Part 1 identifies whether you work internally or externally and what types of services and products you offer. 

2.    Part 2 explores the methods you use to promote your products and services, with separate versions for professionals working internally or externally to reflect their unique situations.

3.    Part 3 requests demographic information. 


Research Team

The study is conducted by a research team from Concordia University in Montreal for Training Magazine. 


Use of Results

The results of this study will be published in Training magazine and presented at a future event sponsored by Training magazine.  The results might also be published in a future article aimed at researchers who prepare training professionals. 


The results will provide training and development professionals with updated information about internal and external marketing practices in the field.  The most recent data available comes from the 1990s, before email (much less learning management systems and social media) affected how training and development professionals interacted with their learners and other stakeholders.     


Before starting the survey, we would like to provide you with a statement of your rights, then formally ask for your consent to participate. 


Your Rights

As a participant in the study:

•     You are free to withdraw your consent and discontinue your participation before submitting the survey at any time without negative consequences.

•     Your participation in this study is anonymous.  That means that the researchers will not know your identity and, therefore, cannot attribute any responses to you.

•     Although the data from this study may be published, no identifying information will be included in that publication.


If you have questions about the study in general, please contact the primary investigator, Saul Carliner, at +1.514.848.2424 ext. 2038 or saul.carliner@ concordia.ca  If you have general questions about your rights as a research participant, please contact the Manager, Research Ethics, Concordia University at 514-848-2424 ext. 7481 or at oor.ethics@concordia.ca.

I agree to these terms and will continue with the survey.
I do not want to continue with the survey.